Apparel printing is a popular form of marketing, with custom printed apparels used to promote a company’s agenda or products. Many times, they’re giving away as handouts or mailed as free bonus items. Regardless of the purpose, apparel printing helps brands spread their message across the globe. There are several key factors to consider when choosing a company for apparel printing. Here are some tips to help you make the right choice.
Choose a raster-type or vector-type drawing for the best results. Raster-type artwork can work but is only effective when 300-dpi resolution is used. In addition, make sure that your artwork is saved at the size of your apparel printing project. Pixel resolutions of less than 300 dpi are not good enough for apparel printing. Instead, consider transferring the artwork to another type of media. The difference between raster and vector printing is in the type of printing.
Direct-to-fabric printing is a newer technology. This printing method involves printing a design directly onto the fabric, eliminating the need to apply separate colors. Direct-to-fabric printing allows for unlimited colors and shades and is easier than other types of apparel printing. However, digital printing does require a minimum order. This method is ideal for logos with gradients and many colors. The best part is that digital printing is much faster and easier than traditional methods of apparel printing.
Direct-to-Garment printing (DTG) is the latest technology for apparel printing. Direct-to-garment printing uses specialized ink to print directly on a garment. This method produces the highest quality prints but isn’t ideal for large-scale orders. Direct-to-garment printing is also more cost-effective when compared to screen-printed designs. Moreover, DTG printing allows you to have unlimited colors in a single design, which gives you greater creative freedom.
Sublimation is the most environmentally-friendly method for apparel printing. Instead of using water for the process, this process uses special dyes to transfer them directly onto the garment. This type of printing does not use any water and the transfer paper can be recycled. Once the dyes are transferred to the garment, the printed design remains on the material. This method can produce vibrant colors and is more permanent than other transfer printing methods. And with sublimation, there’s no need to worry about water waste, since the dyes never change their liquid state.
Direct to garment printing is a great option for small-scale apparel printing. Unlike screen-printing, DTG does not require a lot of setup and labor. Moreover, DTG printers are less expensive than screen-printing and can often be purchased in bulk for larger orders. However, the cost for DTG printing on garments varies based on the volume of your order. However, most apparel printing companies offer bulk discounts. The average cost for DTG-printed garments is between $3 and $7 per garment depending on the size of the print area, overall volume, and minimum order.
For screen-printing, you need to provide a high-resolution image, preferably a vector file. If you don’t have a vector file, a high-resolution jpg or tif will work fine. If you’re unfamiliar with how to design your artwork for screen printing, you can always enlist the help of a graphic designer. In addition to screen-printing apparel, Tacoma print shop can also provide graphic design services.